LIBRO LEE IACOCCA PDF

Yosho No se puede pretender que el Gobierno preste su concurso mientras no se ponga un poco de orden en la propia casa. Pero si le dejas, es capaz de cargarle el muerto a su mujer, a su querida, uacocca los hijos, al les o al mal tiempo Ha destruido el honor de su familia. Disponemos de gente con un brillante historial. En ocasiones, resulta muy agradable. No vayan a interpretarme mal. Debilita la disciplina y coherencia del mercado.

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After graduating from Lehigh, he won the Wallace Memorial Fellowship and went to Princeton University , where he took his electives in politics and plastics. He then began a career at the Ford Motor Company as an engineer. Career at Ford[ edit ] Iacocca was instrumental in the introduction of the Ford Mustang.

Pictured here is a Mustang convertible. Iacocca joined Ford Motor Company in August After a brief stint in engineering, he asked to be moved to sales and marketing, where his career flourished.

Iacocca participated in the design of several successful Ford automobiles, most notably the Ford Mustang , the Continental Mark III , the Ford Escort and the revival of the Mercury brand in the late s, including the introduction of the Mercury Cougar and Mercury Marquis. He promoted other ideas which did not reach the marketplace as Ford products. These included cars ultimately introduced by Chrysler — the K car and the minivan. The Pinto entered production beginning with the model year.

Iacocca was described as the "moving force" behind the Ford Pinto. Henry Ford II had wanted nothing to do with the Mini-Max, a restyled version of the minivan, which Toyota was selling in huge numbers in Asia and Latin America, and his opinion doomed the project at Ford. Hal Sperlich, the driving force behind the Mini-Max at Ford, had been fired a few months before Iacocca.

He had been hired by Chrysler, where the two would make automotive history together. Bearing a strong resemblance to the Volkswagen Rabbit , the front-wheel drive Omni and Horizon became instant hits, selling over , units each in their debut year, showing what was to come for Chrysler.

However, underneath remarkably similar-looking sheetmetal, engines, transmissions, suspensions, bumpers and interior design were quite different. Initially the U. Ironically, some later year base model U. Omnis used a French Peugeot -based 1. In order to obtain the guarantee, Chrysler was required to reduce costs and abandon some longstanding projects, such as the turbine engine , which had been ready for consumer production in after nearly 20 years of development.

Released in the middle of the major recession, the small, efficient, and inexpensive front-wheel drive cars sold rapidly. The new model had all of the newest technologies of the time, including fully electronic fuel injection and all-digital dashboard.

It led the automobile industry in sales for 25 years. Iacocca desperately wanted it. It created the short-lived Eagle division.

The Grand Cherokee would not be released until for the model year, the same year that Iacocca retired. He also voiced what was to become his trademark phrase: "If you can find a better car, buy it. The next year, Kerkorian and Chrysler made a five-year agreement which included a gag order preventing Iacocca from speaking publicly about Chrysler. He said: [14] This is a sad day for me. It pains me to see my old company, which has meant so much to America, on the ropes.

But Chrysler has been in trouble before, and we got through it, and I believe they can do it again. Every day I talk to dealers and managers, who are passionate and full of ideas. No one wants Chrysler to survive more than they do. Put their passion and ideas to work. Because of the Chrysler bankruptcy, Iacocca was set to lose part of his pension from a supplemental executive retirement plan, and a guaranteed company car during his lifetime.

The losses were scheduled to take place once the bankruptcy court approved the sale of Chrysler to Chrysler Group LLC , with ownership of the new company by the United Auto Workers , the Italian carmaker Fiat and the governments of the United States and Canada.

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