MICROTRENDS MARK PENN PDF

About The Book Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today.

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He showed ten years ago how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of small, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to recent splits within the Republican Party. Today, microtrends are on steroids. The world is in perplexing upheaval, visible in the disruption of markets, elections, media, lifestyles, and systems of government.

Microtrends Squared makes sense of what is happening in the world today, and it illuminates the shifts that will be coming in the next ten years.

Across business, politics, and culture, Penn examines over fifty new microtrends. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of the economy. He likewise speaks to the next wave of developments coming in technology, new products, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is still just a ripple.

He was previously chief strategy officer at Microsoft and a leading PR executive. Penn has served as a strategist and adviser for the presidential campaigns of both Bill and Hillary Clinton, for Bill Gates, and for Tony Blair, among other world leaders.

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Bestselling Author

Writing Microtrends Squared Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today.

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Microtrends Squared

He showed ten years ago how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of small, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to recent splits within the Republican Party. Today, microtrends are on steroids. The world is in perplexing upheaval, visible in the disruption of markets, elections, media, lifestyles, and systems of government. Microtrends Squared makes sense of what is happening in the world today, and it illuminates the shifts that will be coming in the next ten years. Across business, politics, and culture, Penn examines over fifty new microtrends.

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His father was a Lithuanian immigrant who died when Penn was 10 years old. He was raised by his mother Blanche, who worked as a schoolteacher. He conducted his first poll, which determined that the Horace Mann faculty was more liberal than was the country at large on the issue of civil rights, when he was Initially waitlisted, Penn took the train to Boston to lobby for admission. His work for the paper included reporting and analysis on the Cambridge City Council elections of , [3] the Harvard admission process, [4] and the controversy over the proposed construction in Cambridge of the John F. Kennedy Library.

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