ISPY ANDREJEVIC PDF

From Amazon to iTunes, smart phones to GPS devices, Google to TiVo - all of these products and services give us an expansive sense of choice, access, and participation. Many contend that our proliferating interactive media empower individuals and democratize society. But, Andrejevic asks, at what cost? In ""iSpy"", he reveals that these and other highly advertised benefits are accompanied by hidden risks and potential threats that we all tend to ignore. His book, providing the first sustained critique of a concept that has been a talking point for twenty years, debunks the false promises of the digital revolution still touted by the popular media while seeking to rehabilitate, rather than simply write off, the potentially democratic uses of interactive media.

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Rev iew ed by Oscar H. Gandy, Jr. Universit y of Pennsylvania Sally McMillan 1 offers several inform at ive m odels of int eract iv it y in new m edia syst em s, each of which includes what m any of us would see as t he socially opt im al st r uct ure; one in which t he flow of com m unicat ion and infor m at ion is t wo- way and t he lev el of receiver cont rol is high.

Ot her var iant s explored by McMillan em phasize audience act ivit y and int erface t ransparency , but in each exam ple, t he ult im at e assessm ent is lik ely t o be based on t he ext ent of balance and equivalence in power and cont rol bet w een prov iders and user s or consum er s. Andr ej evic sees t he kinds of widespr ead surveillance and m onit oring t hat are nor m alized t hrough int eract ive sy st em s and services as enabling and enhancing t he kind of Social Taylorism t hat alm ost seem ed far- fet ched w hen Frank Webst er and Kev in Robins fir st wrot e about it.

While his m ode of engagem ent is uniform ly cr it ical, an especially sharp t one em erges w hen he t alk s about what he r efers t o as iWar. The fact t hat t hese r isks hav e origins in global relat ions t hat are beyond t he reach of our act ive par t icipat ion as part ner s in t he ident ificat ion of eit her goals or st rat egies of act ion is a point t hat Andr ej evic m ak es again and again.

Exploring m odels of int er act ivit y from m ult iple resear ch t radit ions: Users, Docum ent s and Syst em s, pp. An all- t oo- br ief chapt er explores t he ways t hat digit al enclosur e is t ransform ing t he polit ical process int o a m arket - like form , one in which t he illusion of consum er sovereignt y com es t o replace t he kind of popular cont rol t hat idealized not ions of dem ocracy once assigned t o t he cit izen.

Andrej ev ic echoes t he concerns about public relat ions and t he public spher e t hat Haber m as voiced so well, but he relies on Cass Sunst ein t o sharpen t he dist inct ions bet ween decisions about consum pt ion and decisions about public policies and goals.

While our decisions about consum pt ion are governed by per sonal and privat e concerns, our polit ical decisions reflect , ideally , a concern about t he collect ive. For t hat reason, w e ought t o resist pressures t oward t he personalizat ion and st rat egic m anagem ent of polit ics. Andrej ev ic concludes his quit e com pr ehensive explorat ion of t he t errain of int eract ivit y wit h a surprising, but no less well- craft ed engagem ent w it h post m odern t heor y. He leaves it up t o his readers t o find t he w ays in which t he pot ent ial for egalit ar ian, dem ocrat ic part icipat ion can be realized t hrough int eract ive com m unicat ion syst em s t hat have already been opt im ized for m ore efficient and profit able form s of cont r ol.

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iSpy: Surveillance and Power in the Interactive Era

Andrejevic calls the digital enclosure, which suggests the dystopian side of always-on, cloud-based computing. He uses this term digital enclosure in opposition to the cloud, which suggests limitless space, arguing instead that we need to recognize the very way in which there are limits in the digital realm, and that we are enclosed within them. These limits are exercised as data is demanded of us in exchange for convenience and speed. We submit to the This book introduces the idea of what Dr. We submit to the limits and even overlook them because it is seductive to do so.

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ISPY ANDREJEVIC PDF

Rev iew ed by Oscar H. Gandy, Jr. Universit y of Pennsylvania Sally McMillan 1 offers several inform at ive m odels of int eract iv it y in new m edia syst em s, each of which includes what m any of us would see as t he socially opt im al st r uct ure; one in which t he flow of com m unicat ion and infor m at ion is t wo- way and t he lev el of receiver cont rol is high. Ot her var iant s explored by McMillan em phasize audience act ivit y and int erface t ransparency , but in each exam ple, t he ult im at e assessm ent is lik ely t o be based on t he ext ent of balance and equivalence in power and cont rol bet w een prov iders and user s or consum er s. Andr ej evic sees t he kinds of widespr ead surveillance and m onit oring t hat are nor m alized t hrough int eract ive sy st em s and services as enabling and enhancing t he kind of Social Taylorism t hat alm ost seem ed far- fet ched w hen Frank Webst er and Kev in Robins fir st wrot e about it. While his m ode of engagem ent is uniform ly cr it ical, an especially sharp t one em erges w hen he t alk s about what he r efers t o as iWar.

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ISpy : Surveillance and Power in the Interactive Era

Faera iSpy: Surveillance and Power in the Interactive Era Andrejevic contended that the ability of real people—those who are not officially part of the entertainment industry— to participate in a realm from which they have been excluded is offered, at least in part, as compensation to the public for allowing themselves to be watched. Ayana rated it it was amazing Feb 02, He notes that the information gathered by commercial entities can serve the double purpose of con- sumer and citizen profiling, and that the terrorist threat can be mobilized as a reason for submitting to comprehensive forms of surveillance in the name of national defense. In iSpyhe reveals that these and other highly touted benefits are accompanied by hidden risks and potential threats that tend to be ignored kspy mainstream society. My library Help Advanced Book Search. Since the inception of mar- keting, advertisers have worked to ensure that their marketing is as focused as possible, and the digital enclosure is able to customize and personalize marketing by collecting a great deal of data about each individual consumer through surveillance processes. Log In Sign Up.

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